David Neale

David Neale

Cardiff, UK
£1.8bn loan book built
1m concurrent users engineered for
123 countries reached
80+ engineers led

I help organisations build, deliver and manage software that’s reliable, secure and does the job.

My career has followed an unusual arc: from police software at Avon and Somerset Constabulary, to building Google’s global developer programmes at scale, to architecting the UK’s first fully digital census, to leading technology strategy at Admiral Money. Each step has been about larger scale, higher stakes, and more complex trade-offs.

I’m currently Chief Architect at Admiral Money, where I own the technology strategy for a £1.8bn consumer lending business. Day to day that means navigating the tension between moving fast and not breaking things (something I find genuinely interesting). I’ve also been driving our adoption of AI tooling, from governed LLM access across the business to agentic developer tooling with Claude Code.

Aviation has sharpened how I think about engineering. Holding a Sailplane Pilot Licence and working towards further ratings has given me a deep respect for systems thinking and human factors. In safety-critical environments, clear checklists, unambiguous communication, and disciplined decision-making are what keeps things from going wrong. I bring that same diligence to architecture decisions, incident response, and the moments when there’s no one else in the room to defer to.

Outside of work you’ll find me flying, tinkering with electronics (including the avionics panel of my PIK 20D glider), walking, or failing to make time for guitar.

Certifications

  • AWS Solutions Architect Professional
  • AWS Solutions Architect Associate
  • TOGAF® 9
  • CCSP

Social

Featured Work

2021 UK Digital-First Census

Office for National Statistics · 2018–2019

The UK census runs once every ten years. The 2021 census was the first to be designed as digital-first, a fundamental shift in how the country would count itself, and an infrastructure challenge at a scale few systems ever face.

The challenge

The existing survey data collection platform was running on AWS. The architectural team had two mandates: prove that the system was cloud-portable by migrating it to Google Cloud Platform, and validate that it could handle the anticipated peak load (roughly one million households attempting to submit simultaneously on census day).

My role

I joined the ONS architecture team as a technical lead, working across software engineering, DevOps and architecture. I led the AWS-to-GCP cloud portability work, introducing Kubernetes-native deployments as part of the migration. I also designed the performance testing strategy - generating a million concurrent, realistic synthetic users is a non-trivial problem in itself, requiring careful modelling of submission behaviour and infrastructure headroom.

The outcome

On 21 March 2021, the census launched and the digital collection system held. The groundwork laid during the architecture phase (cloud portability, Kubernetes orchestration, validated performance envelopes) proved robust under real-world load. It remains one of the largest public-sector digital delivery projects in UK government history.

Skills

Architecture & Strategy

  • Cloud Architecture
  • Technical Strategy
  • API Design
  • Microservices
  • Distributed Systems
  • TOGAF
  • Cybersecurity
  • Gen AI

Cloud & Infrastructure

Languages & Frameworks

  • Python
  • Go
  • TypeScript
  • React
  • Angular

Data

  • PostgreSQL
  • MySQL
  • DynamoDB

Experience

Chief Architect

Admiral Money

As Chief Architect, I lead the technology strategy and oversee the development of scalable and secure systems.

I joined the company when it had loan balances of £400m before it was profit making. I’ve been instrumental in driving the company’s growth and technological advancements and in 2025 it managed balances of £1.8bn with a profit of £26m.

Significant technological achievements include:

  • Direct integration with Price Comparison Website offering real rate loan quotes. This included the onboarding and integration of a high-performance decision engine system.
  • Design and delivery of a secure, scalable microservice application development platform.
  • Design and implementation of a loan originations system, the success of which has let to its extension to include wider CRM capabilities.
  • Led AI adoption across the business: introduced LibreChat as a governed, self-hosted LLM platform giving staff controlled access to frontier models; deployed Claude Code for agentic developer tooling; and ran early-stage experiments in underwriting summarisation and AI-assisted contact centre tooling (voice bots, chat assistants).

Tech: Kubernetes, Amazon Web Services, Go, Terraform, Docker

June 2019 - Present

Technical Lead

Office for National Statistics

Joined as tech lead on a multidisciplinary team developing and supporting a dynamic form builder application to run online surveys.

I then joined a team comprised predominantly of technical architects to focus on the architectural design of the systems that ran the 2021 UK digital-first census. Key contributions:

  • Led the cloud portability work: migrating the census data collection platform from AWS to GCP to demonstrate infrastructure independence and introduce Kubernetes-native deployments.
  • Designed a highly scalable performance testing solution capable of simulating the predicted peak load of 1 million concurrent users, generating sufficiently realistic synthetic traffic at that scale was a significant engineering challenge in itself.
  • Worked across the software engineering, DevOps and architecture disciplines to translate architectural intent into working systems.

Tech: Kubernetes, Google Cloud Platform, Amazon Web Services, Python, Go, Terraform, ReactJS, Docker

February 2018 - June 2019

Senior Developer

Potato London Ltd

Joined Potato as a contractor working on Google projects. The work went well enough that they offered me a permanent role, and I was promoted to senior developer not long after. Selected projects:

  • Worked with the Open Source team in Google to architect two web applications to run each of their flagship programmes - Summer of Code and Code-in. Running in over 123 countries, these are Google’s largest developer outreach programmes. I was the technical lead on a team of up to 18 for the $2m project.
  • Worked with Google Partners team to design a system to support an incentivisation programme for Google Partners. This had a worldwide user base and had to support a complex set of regional features along with being used in 30 languages. Also created a bespoke fault-tolerant distributed transaction system to synchronize data between apps
  • Worked with Google Ideas (now Jigsaw) as the technical lead for the backend API on a platform to allow users to collaboratively discover, curate, analyze and share YouTube videos. See promotional video. This was later sold to Storyful and open-sourced

General responsibilities:

  • Overall responsibility for the success of all assigned projects
  • Worked alongside clients to design and deliver software to meet their requirements
  • Mentored developers and helped manage their career progression
  • Provided and delivered feedback to developers
  • Guided and assisted developers through technical problems and blockers
  • Encouraged and guided developers through architectural choices
  • Spoke at industry events and contributed to the wider tech community as a representative of the company.
  • Tech hiring

Rewrote the engineering hiring test to be both more revealing and more respectful of candidates’ time - the previous version took most people at least a day.

Tech: Python, Javascript, Go, Google App Engine, Django, AngularJS, ReactJS, MySQL, Cordova

May 2012 - February 2018

Senior Web Developer

The Number UK Ltd (118118)

Initially employed by The Number to continue development of their ASP.NET MVC website. I later became involved in a new project to co-architect a cloud-hosted global search API to be used across all parts of The Number’s international parent company, Knowledge Generation Bureau (kgb).

During this time I became heavily involved with Python, Django, MongoDB, RabbitMQ and Elastic Search whilst working in a Scrum team. This project involved working with teams across the world to ensure that client applications were developed to best harness the API.

I also wrote a durable, multi-threaded distribution system to keep the data reliable and correctly indexed from the SQL server reference databases to MongoDB and Elastic.

Tech: C#, Python, Javascript, ASP.NET MVC, Django, Amazon Web Services (AWS), MongoDB, MS SQL Server, ElasticSearch, RabbitMQ

May 2011 - May 2012

Senior Web Developer

Zipporah Ltd

Employed by Zipporah as their senior developer in order to re-architect their suite of solutions in order to consolidate disparate functionality, add new features and uplift the core technologies. Guided a team of six developers in use of MVC, NHibernate, IoC, unit testing and other techniques to produce better-maintainable software. Liaised with technical director and directly with clients in order to gather and analyse business requirements. Ensured that software is fit for use using continuous integration to build, test, and deploy checked-in software. The software is still widely in use across local government organisations in UK and Australia. An example can be seen in Kent County Council.

Tech: C#, Javascript, ASP.NET MVC, MS SQL Server

July 2010 - May 2011

Software Engineer

Avon and Somerset Constabulary

Formative technology experience working initially in 2nd line application support and then in software development.

April 2007 - July 2010

Aviation

Glider pilot and SPL holder. FAI Silver C badge (1000m height gain, 50km distance, 5 hours), 100km diploma. Member of South Wales Gliding Club.

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Currently

What I'm working on and thinking about
Electronics & embedded systems

Working through Arduino projects and getting comfortable at the hardware/software boundary.

Glider avionics panel

Designing and building custom instrumentation for my PIK 20D, where electronics meets aviation.

Agentic AI in software delivery

Running Claude Code extensively across my engineering team and thinking about what agentic tooling means for how software gets built.